As part of their Applied Management Research (AMR) project, Chris Bishop, Jamie Song, and Xi Wang, both MBA 2009's, traveled to Hu County, a rural county 20 miles southwest of Xi’an in central China, to do field research and analysis for their client, a microfinance institution. While there, they interviewed government officials, customers and competitors to understand the market and performed a survey to business owners and other potential customers to identify their lending needs and awareness of their client. Through their findings, they plan to make recommendations that will help their client attract more investors, increase their customer base and improve their profitability.
No comments:
Post a Comment